Bridal, The Startup Story

What’s on your Wedding Wishlist?

April 11

You’ve just had a fairytale wedding, the one that you’ve always dreamt of since forever. But when you open the presents the next day, it turns out to be a nightmare. One friend who recently got married said she’d received so many kitchen appliances and crockery sets, she could set up a restaurant. Another said the gifts were really of no use so he would just keep them somewhere but had no clue how and where to accommodate them.

On the other hand, as guests, we spend days deciding the gift, make WhatsApp groups and end up buying something we think the couple would like.

Have you experienced this? I have! Not once or twice but multiple times, as a guest. But then recently, I had the opportunity of coming across Wedding Wishlist, an Indian wedding gift registry website which changed my perception of gifting completely.

Hold on! What’s a gift registry?

Gift registry, a popular concept in the west, is a service that assists couples in the communication of gift preferences to wedding guests. Couples can select gifts they want as wedding presents and then send a message to their close friends and family to let them know of their preferences.

About Wedding Wishlist

What's on your Wedding Wishlist?

Wedding Wishlist, launched in February 2016, is the brainchild of Kanika Subbiah who believes in practical over bizarre when it comes to gifting. A simple conversation with a friend who had received duplicate gifts at her wedding got Kanika thinking. She could totally empathise with her friend and that’s when she decided to come up with a cool way to help couples take control over their own wedding gifts as well as help guests select a gift that’s memorable to the bride and groom.

It’s simple, hassle-free and beneficial to the interests of both parties.

How does it work?

For the couple

The process is very simple. All you’ve got to do is create, share and receive.

  • Create – Sign into Wedding Wishlist and create your login ID and password. The website offers a number of gifts to choose from. Select the gifts you want from the wide range of options that the website offers and add them to your wishlist.
  • Share – You will receive a unique URL, which you can share with close friends via email or social networking sites so that they can buy the gifts for you.
  • Receive – Wedding Wishlist will keep a track of your gift givers, gifts and contributions so you can focus on your wedding.

In addition, you can personalize your wishlist page by adding you own cover page and profile picture. Also, you can tweak the URL of your page as per your wish. Once a guest purchases a gift from the wishlist, it gets deleted so that other guests don’t buy the same gift.

For the Guests

Once you receive the URL from the couple, you can purchase the gift from their wishlist just like you purchase from any online shopping site. Even if the couple is not registered on Wedding Wishlist, you may use the website like a normal shopping site to purchase gifts as a guest.

What's on your Wedding Wishlist?

For more details on how Wedding Wishlist works, read about my tête-à-tête with Kanika.

Behind the Scenes

Kanika Subbiah, founder of Wedding Wishlist, was born and raised in Chandigarh but moved to the US to do her masters from Dartmouth college and an MBA from Chicago. She moved back to India sixteen years later, her last position being head of corporate strategy at The Gymboree Corporation. While in the US, she also met her husband. A passionate entrepreneur, she founded Cherry Tin, a premium gifting website for personal, corporate and bridal needs. She took her passion of gifting to the next level with the launch of Wedding Wishlist in February 2016.

Kanika has an enthusiastic team. Michelle Sebastian looks after PR and communications while Shruthi Gopinath looks after social media. Sneha is the wishlist consultant who can personally help you with the process of setting up your wishlist. You can connect with them at or directly call on +91 87545 50002.

What's on your Wedding Wishlist?

Wedding Wishlist is coming up with an app soon. I shall update you when it’s out. Meanwhile, create, share, receive and let the celebrations begin!

Also, read about my conversation with Kanika, founder of Wedding Wishlist to know more about Wedding Wishlist.

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  • Reply Sunami April 11 at 5:58 pm

    This is awesome! Will definitely consider this 🙂 Coz I for one am very fussy about gifts!

  • Reply Ramya April 12 at 10:58 am

    Great post! Thanks for sharing!

  • Reply bling sparkle April 12 at 12:58 pm

    I have heard about this happening in west… good to see such things in india

  • Reply Srivi April 12 at 3:49 pm

    So finally this is in India too! Cool..

    Great post 🙂

  • Reply Veenaa Gowda April 13 at 12:01 am

    So glad that the registry concept is in India now. It will reduce lot of pain making decisions. Great post girl..

  • Reply Arun April 13 at 6:10 am

    Finally it’s here, so we need not break our head thinking about what to gift the newly weds.
    Great post!

    • Reply life360degrees April 15 at 3:59 pm

      Yes! I have been attending multiple weddings and have always had this dilemma. Hope more couples use the service.

  • Reply Atulmaharaj April 13 at 1:52 pm

    Wow !! A unique and useful concept indeed ! Better than receiving multiple cookware items 😉 😛

  • Reply Kamal Khanna May 22 at 9:25 am

    Thank you for sharing this useful information. For custom printed chocolates for wedding gift or any Occasion/ Event, try

    • Reply life360degrees July 13 at 5:33 am

      Thanks for dropping by Kamal. Will definitely go through the chocolates you have to offer.

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