For people familiar with shopping at Khar and Bandra in Mumbai, the Mineral store near the Madhu Park at Khar was one of the best places for indo-western shopping. I was very upset when it shut down. But not for long. Designer Anavila Misra soon stumbled upon the place and found it to be the perfect spot for her flagship store, on a quiet lane, at a safe distance from all the honking, as she puts it.The Anavila brand was founded in 2011. Her designs are for the everyday women, a reflection of her personality. Pastels and light rich fabric are her forte.
Coming back to the store, it was launched end of August. The store is well divided into sections for blouses, long kurtas, sarees and home decor including cushions, curtains and wall art. The entire set up in modern and contemporary. The name Anavila means ‘pure’ and truly her collection is as pure as it could be, created by highly skilled artisans and build on the concept of zero wastage. The home decor is designed by Santhal tribal women who are bringing their skilled embroidery to the mainstream.
What I like about the collection is that it is priced reasonably even though it is a hit among the celeb crowd including Sonam Kapoor, Kangana Ranaut and Konkana Sen Sharma. I also love the fact that Anavila makes a white saree so trendy and gorgeous. Check out the one worn by Sonam Kapoor and Maria Goretti below. The designer wants to raise awareness amongst the younger generation, considering the trend is not as popular amongst the youth. Wishing the designer lots of luck for her new store.
P.S – Don’t miss the youngster’s section – Anavila has created a range of handmade dolls wearing sarees as well actual saris for young girls as part of her children’s wear section.